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Smart Design for Evolving Brands.

Strategic Brand Refreshes That Build Clarity, Credibility, and Long-Term Trust.

Explore The Work

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Brand Identity Work

Explore how GBaby Studios brings brands forward through strategic refreshes, cohesive identity systems, and purposeful design that strengthens recognition and trust.

  • Horizon at Cityview rebrand — modernized logo design over Indianapolis skyline representing urban growth and brand visibility.

    Horizon at Cityview

    Logo / Branding / Web Development

    Horizon Central, a Horizon Indianapolis local church, recently relocated to the downtown YMCA Irsay. They refreshed their brand identity to reflect this exciting move and better connect with new people in the surrounding area. The new look brings clarity, excitment, and approachability.

  • DarkButter Bakeland brand identity — bold retro logo with buttery yellow background symbolizing indulgent, nostalgic flavor.

    Dark Butter Bakeland

    Brand Identity Design

    Dark Butter is a premium cookie brand born from nostalgia and bold flavor. I crafted a distinct brand identity and packaging system that amplified its indulgent personality—fusing comfort with edge. The result is a crave-worthy brand that feels rich, bold, and handcrafted.

  • Rymax Rewards UX and brand redesign — vibrant purple-pink gradient background with star icon representing engagement and loyalty.

    Pathway to Literacy

    Logo / Branding

    Pathway to Literacy empowers international students by teaching essential reading and writing skills, fostering independence, and equipping them to succeed in their lives and careers through clear identity, messaging, and visual cohesion. The brand identity now reflects its mission and vision.

  • Archonsec Cybersecurity brand identity — sleek black and yellow design with bold letter A mark reflecting trust and protection.

    Rymax Rewards

    Brand Identity & UI Design

    Rymax, a leader in loyalty rewards solutions, needed a refreshed brand identity and streamlined checkout experience. The redesign modernized their visual system and improved usability for a more trusted, polished user experience.

  • Smile Doctors mobile app redesign — clean, user-friendly interface improving patient experience and brand consistency.

    Smile Doctors

    UI & UX Design

    Smile Doctors, a national orthodontics brand, needed a seamless way to book new patient appointments. We extended their existing brand identity into a clean, user-friendly scheduling app—streamlining UX while reinforcing trust and approachability.

  • Jireh Vision logo and brand identity — modern blue geometric design representing clarity, faith, and professional trust.

    Jireh Vision

    Logo / Branding / Web Development

    Jireh Vision helps corporations strategize by identifying assets, building cross-functional teams, and optimizing financial resources and human capital for greater efficiency and productivity. By aligning internal strengths with business goals.

  • Tricare for Life website interface — accessible healthcare portal redesign improving usability and visual communication.

    Tricare for Life

    UI/UX Redesign

    TRICARE For Life needed a clearer, more accessible online experience for its aging military user base. We redesigned the digital portal with simplified structure, improved readability, and streamlined navigation—enhancing trust and making healthcare information easier to access and understand.

  • Promina AI Assistant brand identity — minimalist blue circular logo symbolizing intelligence, clarity, and modern technology.

    Promina AI Assistant

    Logo Design / UI Design

    Pathbuilders, a women’s leadership mentorship firm, needed a smarter way to use 15+ years of program data. We built an MVP with a chatbot assistant that made their data more accessible—supporting content, marketing, and mentorship resources while laying the groundwork for future matching features.

  • WPS mobile dashboard design — streamlined interface showcasing responsive, data-driven UX design for productivity.

    WPS

    UI/UX Redesign

    WPS needed a modern digital experience that matched the strength of their mission. We redesigned their outdated website into a clean, intuitive interface—elevating UX and aligning the experience with their established brand identity.

  • AK Restoration brand identity — warm, professional logo design for a construction and restoration company.

    AK Restoration

    Brand Identity Enhancements

    AK Restoration provides complete home transformations—inside and out. From kitchens and bathrooms to exteriors, roofing, and outdoor living spaces, we bring quality craftsmanship to every project.

  • Archonsec Cyber Security logo design — bold black and yellow brand identity symbolizing protection and modern digital security.

    Archonsec Cyber Security

    Brand Identity Design

    A modern, authoritative identity for a leading cybersecurity partner. Built to convey precision, vigilance, and trust — adaptable across every platform where security matters.

Ready to Refresh Your Brand ?

Brands stuck in the past lose trust. I bring yours forward—modernizing outdated visuals into a clear, credible identity your audience connects with, and one you’ll be proud to stand behind.

Refresh My Brand Identity →