Jireh Vision Consulting
Jireh Vision is a strategic consulting firm empowering businesses through training, research, and grant writing. We created a bold, professional identity rooted in their mission of clarity and transformation. Inspired by the idea of “Unlocking the Power of Vision,” the logo centers on the human eye—a symbol of focus and insight. The final mark is simple, distinctive, and forward-looking, just like their approach to problem-solving.
Deliverables
▸ Brand Identity Design
▸ Web Design & Development
▸ Identity Exploration
Eye On The Future
A Bold Beginning, Designed for Clarity
With no prior identity in place, we built the Jireh Vision brand mark from the ground up—anchored in the concept of insight and direction. The eye at the center symbolizes focus, clarity, and future thinking—core to the firm's mission. The result is a mark that’s striking, modern, and unmistakably aligned with the brand’s purpose: to help others see clearly and move forward with confidence.
Final Brand Lockup
The Jireh Vision logo combines clarity, focus, and trust into a single, memorable mark. The geometric eye symbol represents insight and vision—core to the brand’s promise of providing “solutions made clear.” The clean, structured lines suggest precision and reliability, while the bold typography reinforces confidence and professionalism. Paired with a vibrant yellow backdrop, the design feels approachable yet authoritative, perfectly reflecting Jireh Vision’s mission to bring clarity and direction to every project they touch.
See How We Got Here
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A Brand Identity Built on Clarity and Purpose
A bold visual identity for a consulting firm focused on insight, innovation, and empowerment. Built from the ground up, the new mark reflects Jireh Vision’s mission to guide others toward breakthrough solutions—with clarity at every step.
01.
Discovered
We began by uncovering what made Jireh Vision unique—its mission to empower and equip. Through conversations with the founder, we gained clarity on the values, tone, and positioning the brand needed to communicate.
02.
Defined
We translated these insights into a clear direction. The brand needed to feel bold, trustworthy, and visionary—built to reflect clarity of thought and confidence in guidance. We aligned on the message: Unlock the Power of Vision.
03.
Developed
The new mark took shape around the eye—symbolizing insight and foresight. Layered geometric shapes reinforce the idea of structured thinking and bold strategy. The design needed to be simple, memorable, and scalable.
04.
Delivered
We finalized a logo system and visual language that works across mediums—digital, print, and beyond. The identity now gives Jireh Vision a confident, professional presence that matches its mission and momentum.
Inside The Work
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Word Mapping Exercise
01 — First Sketch
The logo design process begins with understanding the client’s goals and the message they want to communicate. Diving into the brand’s values and creating a word map helps unlock fresh ideas and inspiration.
The Building Process
Rough Draft Sketches & Concepts.
Rough Draft Sketches & Concepts.
Emerged Sketch
Final Brand Mark
Equation of the Final Mark
02 – Identity
The Brand Elements
Jireh Vision’s identity is built on clarity, insight, and bold simplicity.
Typography
We aimed for a design that was bold yet elegant, refined, and clean. The typeface Legend was selected for its perfect balance of strength and simplicity.
Color Palette
We aimed for a bold, attention-grabbing design that felt balanced. Dark blue evokes trust, professionalism, and stability, while yellow adds energy, optimism, and a sense of innovation. The white creates a sense of clarity and balance, ensuring the colors complement each other without overwhelming the viewer.
03 — Mark Making
Symbol of Sight and Strategy
The Jireh Vision mark is a visual anchor of clarity and foresight, blending the form of an eye and a compass to symbolize guidance and purpose. Its bold symmetry and simplicity communicate trust, focus, and intentional design across all applications.
Vertical Lockup
Final Mark
Horizontal Lockup
Identity Applied
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04 — Project Impacts
Identity Impacts
The rebrand wasn’t just about a new look—it was about redefining how Jireh Vision connects with its audience. The updated identity brought clarity to the mission, strengthened its voice in the community, and created a unified system that works seamlessly across events, outreach, and digital spaces.
01
▸ Unified Identity System
Created a cohesive brand framework that tied together Jireh Vision’s diverse programs, giving the organization a recognizable, professional presence across all platforms.
02
▸ Stronger Community Connection
Refined messaging and visual language to resonate deeply with the target audience, improving trust, clarity, and engagement within the community.
03
▸ Elevated Visual Presence
Designed a modern, versatile logo and design assets that stand out online, on print materials, and during outreach events, giving the organization a polished, memorable look.
06
▸ Long-Term Growth Foundation
Laid the groundwork for future marketing efforts, donor relations, and event promotions with a brand system designed to evolve as Jireh Vision expands.
04
▸ Scalable Brand Toolkit
Delivered a flexible, easy-to-use system of templates, color palettes, and design elements that make future campaigns and materials simple to produce while staying on-brand.
05
▸ Clearer Mission Storytelling
Helped Jireh Vision articulate its vision and values through concise, powerful copy and visuals, making their mission more compelling and easy to share.
Client Testimonial
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CEO & Founder
Calvin R. Roberson
"Jireh Vision isn’t Typical—We Needed An Iconic Identity to Stand Out in the Marketplace. GBaby delivered. "
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