Logo with a yellow and black eye icon above the text 'Jireh Vision' in large white letters, and the tagline 'SOLUTIONS MADE CLEAR' in yellow underneath.

Jireh Vision Consulting

Jireh Vision is a strategic consulting firm empowering businesses through training, research, and grant writing. We created a bold, professional identity rooted in their mission of clarity and transformation. Inspired by the idea of “Unlocking the Power of Vision,” the logo centers on the human eye—a symbol of focus and insight. The final mark is simple, distinctive, and forward-looking, just like their approach to problem-solving.

Deliverables

▸ Brand Identity Design

▸ Web Design & Development

▸ Identity Exploration

A Bold Beginning, Designed for Clarity

With no prior identity in place, we built the Jireh Vision brand mark from the ground up—anchored in the concept of insight and direction. The eye at the center symbolizes focus, clarity, and future thinking—core to the firm's mission. The result is a mark that’s striking, modern, and unmistakably aligned with the brand’s purpose: to help others see clearly and move forward with confidence.

Logo of Jireh Vision with a diamond-shaped icon and slogan 'Solutions Made Clear' on a yellow background.

Final Brand Lockup

The Jireh Vision logo combines clarity, focus, and trust into a single, memorable mark. The geometric eye symbol represents insight and vision—core to the brand’s promise of providing “solutions made clear.” The clean, structured lines suggest precision and reliability, while the bold typography reinforces confidence and professionalism.

Hand-drawn mind map on paper titled 'Jireh Vision Word Mapping' with interconnected circles containing words and phrases related to vision, insight, future, preparation, lessons learned, holy spirit, and other concepts.

Word Mapping Exercise

01 — First Sketch

The logo design process begins with understanding the client’s goals and the message they want to communicate. Diving into the brand’s values and creating a word map helps unlock fresh ideas and inspiration.

The Building Process

Collection of hand-drawn logos and symbols, including various stylized 'J' and 'V' shapes, eye symbols, and geometric patterns, with some text labels like 'Jireh Vision' and 'Jireh Vision Consulting.'

Rough Draft Sketches & Concepts.

Hand-drawn symbols or runes on paper, with the name 'Jireh' and 'Vegan' written below one of the symbols.

Rough Draft Sketches & Concepts.

A hand-drawn logo with a geometric diamond shape containing an eye in the center. Beneath the logo, the text 'JIREH' is written in uppercase letters, and below that, the word 'VISION' is written in smaller uppercase letters.

Emerged Sketch

Hand-drawn black geometric pattern featuring a circle inside a square, with concentric squares around it, resembling an eye in a diamond shape.
A black geometric logo resembling a diamond shape with concentric lines and a central circle on a white background.

Final Brand Mark

Puzzle illustration showing an eye, the letter J, a diamond shape, and a mark, with labels reading Eye, Letter J, Diamond, and Mark.

Equation of the Final Mark

02 – Identity

The Brand Elements

Jireh Vision’s identity is built on clarity, insight, and bold simplicity.

Typography

We aimed for a design that was bold yet elegant, refined, and clean. The typeface Legend was selected for its perfect balance of strength and simplicity.

Color Palette

We aimed for a bold, attention-grabbing design that felt balanced. Dark blue evokes trust, professionalism, and stability, while yellow adds energy, optimism, and a sense of innovation. The white creates a sense of clarity and balance, ensuring the colors complement each other without overwhelming the viewer.

Color palette featuring Onyx Blue, Dark Aqua, Gold Dust, Dandy, and Cloud swatches with their corresponding hex color codes.
Black and white line drawing of a spider with a rounded body and eight legs, hanging from a thread.

03 — Mark Making

Symbol of Sight and Strategy

The Jireh Vision mark is a visual anchor of clarity and foresight, blending the form of an eye and a compass to symbolize guidance and purpose. Its bold symmetry and simplicity communicate trust, focus, and intentional design across all applications.

Jireh Vision logo with a slogan 'Solutions Made Clear' on a dark blue textured background.

Vertical Lockup

A digital graphic with a yellow background featuring a central diamond-shaped pattern with an eye symbol in the middle.

Final Mark

Jireh Vision logo with a diamond-shaped icon and the company name on a dark blue background.

Horizontal Lockup

An open laptop on a brown tiled floor displays a website for Jireh Vision, a consulting firm. The website features a smiling man in a suit and the text 'Unlock The Power of Vision. See Clear Solutions.' There is a yellow button for booking a free con
Business cards on a wooden surface, with one card displaying the name 'Calvin R. Roberson Jr., MHA, MPA' and contact information, and the other card for 'Jireh Vision' with the tagline 'Solutions Made Clear'.
A collection of Jireh Vision branding materials on a desk, including brochures, a phone, and a card, with a mix of blue and yellow text emphasizing empowering visionary decisions and clear solutions.
A book titled 'Jireh Vision' with the subtitle 'Unlock The Power of Vision. See Clear Solutions.' is placed on a dark blue surface. The cover is blue with white and yellow text.
A laptop on a wooden chair displaying a website for Jireh Vision, a consulting firm, with a dark blue header and yellow call-to-action button.
Portrait of a man with short black hair and a mustache, wearing a white shirt and black blazer, against a yellow circular background.

CEO & Founder

Calvin R. Roberson

"Jireh Vision isn’t Typical—We Needed An Iconic Identity to Stand Out in the Marketplace. GBaby delivered. "

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