Promina AI Assistant
Promina, a women’s leadership mentorship organization, needed a way to unlock and utilize 15+ years of program data. While initially focused on mentor-mentee matching, we identified a greater need: centralizing data to support content, marketing, and internal operations.
Deliverables
▸ Discovery
▸ User Flows & Wireframes
▸ UI/UX Design
▸ Design System
▸ Brand Identity Design
An MVP That Moves: AI Chatbot for Smarter, Faster Operations
Harness AI to centralize data, automate content creation, & optimize internal workflows.
We launched an MVP featuring a chatbot assistant that made insights more accessible, streamlined workflows, and laid the foundation for future mentorship matching—enhancing both efficiency and impact.
See How We Got Here
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Unlocking 15+ Years of Impact with a Smarter Brand System
Promina’s new identity and AI-powered platform transform scattered program data into a clear, centralized system—streamlining operations, elevating trust, and empowering mentorship at scale.
01.
Discover
We uncovered Promina’s core challenge: making 15+ years of program data accessible to support marketing, operations, and long-term growth.
02.
Define
Through discovery, we identified and clarified immediate priorities—focusing on creating a centralized data tool that meets current needs, while also establishing a foundation for future mentor–mentee matching and program growth.
03.
Develop
With clear direction, we moved into wireframing and UX prototyping—mapping out intuitive flows for admins and users alike. We designed a bold, user-friendly interface grounded in accessibility and clarity, laying the foundation for a scalable design system.
04.
Deliver
We delivered a cohesive design system, UI library, and brand identity. Each element was built for flexibility, future-proofing the platform as they scale their programs and explore AI-driven enhancements to deepen the mentorship experience.
Into The Work
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The Strain of Scattered Information Data
01 — The Problem
A centralized hub was essential to securely store over 15 years of sensitive program data. The system also needed to support seamless access and utilization of this data for diverse tasks such as marketing initiatives, blog writing, article creation, and printed materials.
02 — Moving Forward
Clarifying the Challenge
To move forward with confidence, two strategic options were developed to address key needs: one integrating with Microsoft Teams, and one offering a custom UI wrapper tailored to the organization. Each option provided a distinct path forward with clear next steps.
Project Path
The team began with a client meeting to gather insights and needs. We then brainstormed and developed two strategic options to present, ensuring clear next steps.
Stakeholder Map
We included a stakeholder map to clearly identify everyone involved in the project and understand their roles and needs. This helps us communicate effectively, focus on what’s important to each group, and ensure we’re delivering a solution that works for everyone.
Competitive Analysis
A competitive analysis was conducted to get an idea of where Promina stands against its main competitors, Women Unlimited and Mentium. Findings didnt present relevance to this as the application being built would only serve as an internal tool. Data we gathered can be utilized in the future beyond MVP, across future features of the app including the Mentorship Matching.
Personas
Used during design phase to help inform decisions and features to include in MVP.
Key Insights
These are the key findings extracted from the personas.
Workflows
Workflows were developed based on three different use cases we were looking at developing for MVP: Text based interaction, Speech Interaction and image upload. It was decided that text based interaction would be the key feature for MVP, Speech Interaction and Image Upload would be features in later releases.
03 — Brand Identity & UI
Designing The User Interface
The focus for the Promina interface was to create a design that was clean, minimal, simple, and intuitive. Through research and analysis, ChatGPT and Google Gemini emerged as the top platforms for inspiration.
Brand Identity
The brand identity for Promina was designed to feel intelligent, approachable, and instantly recognizable as an AI-powered tool—without losing the warmth and clarity of the Promina brand. Early sketch explorations focused on pairing a stylized “P” with a spark-like symbol, representing both insight and guidance.
A Confident Palette & Approachable Type
A deep navy anchors the brand with trust and professionalism, while soft blues and light neutrals add a sense of calm and clarity. Paired with IBM Plex Sans—a modern, humanist typeface—the identity feels both tech-forward and human-centered, aligning perfectly with Promina’s mission to support and empower.
Brand Identity Lockup
The final mark strikes a balance between elegance and utility, reflecting Promina’s role as a thoughtful assistant.
User Interface (UI) Design
Drawing inspiration from ChatGPT and Gemini, we created a high-fidelity mockup. Given the simplicity of the design and the project’s tight timeline, we opted to skip wireframing and moved directly into high-fidelity concepts.
04 — Outcomes
Final MVP Features
The final MVP featured a streamlined AI assistant that made data access fast, intuitive, and actionable. Users could research program stats, summarize key takeaways, or draft content directly within the tool. Features like favorites, chat history, and suggested prompts helped reduce friction and boost productivity. With this launch, Promina took a major step forward—transforming 15 years of data into a dynamic resource that supports storytelling, strategy, and growth.
Identity Applied
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04 — Project Impacts
Built to Look Sharp. Built to Work Smarter.
Paired with a custom-built AI assistant, the updated brand system enhanced recognition, and operational efficiency across the board.
01
▸ Solidified Brand Expression
Transformed Prima’s existing brand foundation into a clear visual language that communicates its expertise and credibility across all channels.
02
▸ Elevated Professional Presence
Designed a refined identity system that makes Prima look as established and reliable as the services it provides, boosting confidence with clients and stakeholders.
03
▸ Unified Visual Consistency
Created a cohesive design framework—color, type, iconography, and imagery—that ensures every touchpoint feels connected and unmistakably Prima.
06
▸ Future-Proofed Design
Equipped Prima’s team with ready-to-use brand guidelines and assets, enabling consistent execution now and as the brand grows.
04
▸ Flexible, Scalable System
Built a toolkit of logo variations, graphic elements, and templates that adapt to different platforms and campaigns without losing brand strength.
05
▸ Stronger Market Recognition
Delivered a visual identity that is distinct and memorable, making it easier for customers to identify and recall Prima in a competitive space.
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