AK Restoration

AK Restoration Indy delivers trusted home remodeling and restoration services. The updated brand identity was designed to better reflect their professionalism, reliability, and modern approach. By refining the logo, we created a more balanced and polished mark that communicates trust and quality—helping them stand out in a crowded market.

Deliverables

▸ Elevated Brand Identity System

▸ User Interface Design (UI)

▸ Visual System

▸ Design Direction

Redesigned for Clarity. Built for Trust.

A Modernized Identity for a Trusted Remodeling Brand

AK Restoration’s longtime logo was updated with cleaner lines, modern proportions, and improved color harmony—creating a contemporary, dependable identity. The refreshed design enhances versatility across platforms and strengthens trust with homeowners.

Old Identity

Elevated Identity

See How We Got Here

↓

A Stronger Identity for a Trusted Remodeler

Just as AK Restoration transforms homes with skill and attention to detail, we transformed their brand mark—refining every angle, tightening proportions, and elevating the design to reflect their high standards and professional expertise.

01.

Discover

We evaluated AK Restoration’s existing logo alongside competitors in the home remodeling industry. The mark had familiarity but felt unbalanced, with letterforms that didn’t reproduce cleanly across signage, print, and digital platforms.

02.

Define

The objective was clear: maintain brand recognition while improving legibility, proportion, and visual harmony. We set design criteria to ensure the new mark communicated trust, craftsmanship, and modern capability—key qualities for a service-driven business.

03.

Develop

We refined the letterforms, adjusted spacing, and strengthened the color application for better contrast and consistency. The redesign introduced cleaner lines and improved alignment, resulting in a mark that holds its integrity at any scale.

04.

Deliver

The final identity is sharper, more versatile, and aligned with AK Restoration’s reputation for quality. Whether on a contractor’s truck, embroidered on uniforms, or displayed on the company website, the mark now communicates professionalism at first glance.

Inside the Work

↓

01 — Laying the Groundwork

Identifying the Gaps

The original logo had served the company for years, but its dated design and uneven proportions created real-world limitations. The mark lacked visual balance, making it difficult to reproduce clearly at different sizes and across formats—especially on vehicle wraps, signage, and digital platforms. Inconsistencies in line weight and letter spacing also made the logo feel less refined, which risked undermining the company’s professional image. To stay competitive in a crowded remodeling market, the brand needed an identity that could communicate trust, expertise, and modern craftsmanship—while performing flawlessly everywhere it appeared.

02 — Building Foundation

Strategic Redesign

Using a precise grid system, we refined AK Restoration’s logo for cleaner proportions, balanced spacing, and stronger symmetry. The process also revealed and emphasized the house-shaped forms hidden in the negative space of each letter—creating a modern, recognizable mark that connects directly to the brand’s home restoration focus.

03 — Mark + Wordmark

Unifying Icon + Identity

Pairing the refined “AK” mark with the word “Restoration” created a more cohesive and professional brand lockup. Careful adjustments to spacing, alignment, and typography ensure the wordmark complements the geometric precision of the icon—resulting in a layout that reads clearly across signage, print, digital platforms, and vehicle wraps. The clean sans-serif typeface reinforces trust and modernity, while the proportional relationship between the mark and the text improves recognition and visual impact at any scale.

Typography

Lexend Peta was chosen for its clean geometry, legibility, and versatility. Bold weights project strength in large applications, while lighter styles keep body copy clear—ensuring the brand communicates with authority, warmth, and consistency.

Color Palette

AK Restoration’s palette balances energy and reliability, creating a modern, cohesive look that strengthens recognition and consistency across all brand touchpoints.

04 — Identity Comparison

Why Change Matters

An outdated mark was streamlined into a sharper, modern system built for clarity and versatility.

Original Logo

Uneven Letterforms – Off-balance, dated
Poor Scalability – Blurs at small sizes.
Inconsistent Color – Weak cohesion.

Redesign

Balanced – Clean, modern proportions.
Improved Scalability – Sharp at any size.
Consistent Color – Strong, unified identity.

Identity Applied

↓

05 — Project Impacts

Brand Elevation Impact

The redesigned identity and refined brand system strengthened AK Restoration’s market presence, communicated precision by equipping the company with a flexible visual toolkit that works seamlessly across trucks, uniforms, signage, and digital channels.

01

▸ Clear Brand Foundation

Established a visual identity rooted in AK Restoration’s reputation for reliability and craftsmanship. The refined mark and typography align with the company’s hands-on expertise, ensuring every application—from business cards to building wraps—projects credibility and professionalism.

02

▸ Enhanced Brand Usability

Developed a scalable system that holds clarity and impact across all uses. Whether applied to a small social media icon or a large-format billboard, the updated mark retains its sharpness, proportions, and legibility, improving visibility in any context.

03

▸ Stronger Market Recognition

Applied a unified color palette and precise spacing rules to create immediate recognition. The cleaner geometry of the logo, combined with consistent application, makes AK Restoration instantly identifiable in a crowded restoration and construction market.

04

▸ Improved Brand Cohesion

Paired the redesigned mark with a carefully selected typeface for “RESTORATION,” creating a seamless connection between logo and wordmark. This reinforces brand unity across signage, uniforms, fleet vehicles, and marketing materials.

05

▸ Elevated Professional Image

The balanced proportions and refined details position AK Restoration as a high-caliber, trustworthy partner—appealing to both residential clients and large-scale commercial projects.

06

▸ Future-Proof Design

Built with longevity in mind, the redesigned identity ensures AK Restoration stays visually relevant as the brand grows—easily expandable across new services, digital platforms, and evolving market trends without losing clarity or impact.

Client Testimonial

↓